A logical pricing strategy exists for every situation, but different situations call for different strategies. While choosing the right strategy does not guarantee success, choosing the wrong usually strategy guarantees failure. Attend this session to gain insights into common pricing strategies and learn where your organization's products belong.
*Understand common pricing strategies and which ones you should use for your organizations products
*Common Pricing Strategies
- Priced-based competition
- Market skimming
- Market penetration
- Loss leaders
- Complementary pricing
- Market segmentation
*The "profit waterfall" fantasy
*Aligning salesperson and shareholder pricing motivation
|Pricing_Strategies_Case (0.07 MB)||2 Pages||Available after Purchase|
|Pricing_Strategies_Slides (1.08 MB)||9 Pages||Available after Purchase|
|Important CPE Credit Instructions_READ BEFORE WEBCAST UPDATED (0.47 MB)||Available after Purchase|
John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development. He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal. John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer. He is the author of "Pricing for Profitability", published by Wiley and Sons.
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
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