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Live Webcast Replay

Communicating Financial Information to Non-Accountants

Total Credits: 2 including 2 Accounting - Technical

Average Rating:
Accounting and Auditing |  ACPEN Industry Institute |  Industry
John L. Daly
Course Levels:
2 Hours
Access for 30 day(s) after program date.

Please Note: Programs with a ☾ insignia begin after 5pm or air on the weekend.


Do you ever get blank looks when you present your company's financial statements? Does your board nod knowingly, during your presentation, but never seem to have any meaningful questions? It could be that they have no idea what you are talking about and are just pretending to understand! Learn how to connect with your CEO, board, fellow managers, and ordinary employees so they understand your message. Learn to motivate them to action. Come hear a veteran CFO tell you how.

Basic Course Information

Learning Objectives

*Understanding how to connect with your stakeholders who do not have a financial background

Major Subjects

*The math literacy barrier

*The financial literacy barrier

*What to say and how to say it

*Communicating ideas graphically

Course Materials


John L. Daly's Profile

John L. Daly Related seminars and products: 64


John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development.  He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal.  John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer.  He is the author of "Pricing for Profitability", published by Wiley and Sons.


Tue, Oct 29, 2019 - 08:00a to 10:00a EDT
Fri, Nov 01, 2019 - 11:00a to 01:00p EDT
Wed, Nov 13, 2019 - 08:00a to 10:00a EST
Tue, Dec 03, 2019 - 08:00a to 10:00a EST
Thu, Dec 12, 2019 - 05:00p to 07:00p EST
Sat, Dec 28, 2019 - 09:00a to 11:00a EST

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Anyone who must present financial information to people who do not have a financial background.
Original Recording Date 10/13/2016
Yellow Book No
Course Developer Executive Education, Inc.
Date Added to Catalog 07/28/2016

Additional Information

Complaint Resolution Policy Please contact Anne Taylor for any complaints., (972-377-8199).
Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method Group Internet Based
Course Registration Requirements Online Registration
Refund/Cancellation Policy Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.



Overall:      4.4

Total Reviews: 427


Terrie R

"This was a better class than I expected. John Daly was excellent at stories and explanations that will help improve my communication to non accountants. "

kim s

"Great webinar!"

Craig H - Bangor, Maine

"John as usual provides a practical understandable approach and presentation. Thanks, John"

Jennifer O

"Love that I can take this from my desk, reducing travel expenses. I have always been an financial professional in a nonfinance department. This was fantastic. I particularly enjoyed the discussion between the two presenters. It gives more than one point of view."

Vicki J

"Excited to practice what I have learned."

Sandra G - Grosse Pointe Farms, Michigan

"Very helpful, especially about comparing terms in other professions."

Peggy H - Miami, Florida

"Excellent presentation, did know what to expect, very satisfired. Learned alot today"

Edmund M

"Great webinar. The presenter and host were very interactive and informative."

Bethany L

"Great information-many things I hadn't thought about. Thank you!"

Althia C

"Thank you relevant subject matter."

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